Business Startup and Go!

Business Startup and Go!

Regular price
$99.99
Sale price
$99.99

There are many possible paths to success for good ideas. How can innovators and entrepreneurs weigh alternative options and confidently make choices to position their ventures for competitive advantage? This 2 hour entrepreneurship course provides a practical and systematic approach to exploring and evaluating the core choices that entrepreneurs need to make as they translate their ideas into a reality.

To achieve competitive advantage, innovation-driven and growth-oriented entrepreneurs must balance experimentation and learning with the selection and implementation of a strategy. Designed for innovation-driven, growth-oriented startups, this startup strategy course builds on an emerging body of work at MIT and elsewhere that moves beyond a one-size-fits-all approach to start-ups and instead focuses on the key choices that founders face as they start and scale their business.

A combination of interactive lectures, case analyses, and exercises, this entrepreneurship course provides:

  • A deep understanding of the core strategic choices facing start-up innovators
  • A synthetic framework for the development and implementation of entrepreneurial strategy 
  • Key insights into skills and behaviors required to scale those ventures over time
  • A methodology for evaluating the factors that are most important for successfully scaling an entrepreneurial venture